With a background in Business Administration, my career naturally gravitated toward the world of product management, where strategy meets execution. Over time, I discovered that my true passion lay not just in managing things, but in creating them.

In 2020, I made a deliberate leap into product design, finding my home in the SaaS space. Since then, I've dedicated my work to crafting digital solutions primarily for early stage start-ups that cut through complexity and genuinely improve the way people work. My business foundation gives me a rare lens: I design with both the user and the bigger picture in mind.

My industry experience spans e-commerce, e-health, e-learning, ERP, and packaging.